百度公司CEO李彦宏演讲稿

　　百度公司CEO李彦宏演讲稿

　　文章摘要：在北京举行的中国IT两会上，百度公司董事长兼首席执行官李彦宏做了一个题目为《互联网：标定中国应该的新边疆》的演讲，以下为演讲的全部内容：

　　主持人：今天上午最后一位主题演讲嘉宾是百度公司董事长兼首席执行官李彦宏，他将跟我们分享“互联网：标定中国应该的新边疆”，有请。

　　李彦宏：感谢主持人，我今天的题目是“互联网：标定中国应该的新边疆”。

　　新边疆的词出在什么地方，新边疆这个词出自1960年的时候，美国当选总统肯尼迪，当时接受候选人题目演讲的时候，发表了重要的解说。说我们站在新边疆的边缘，这是60年代的边疆，充满吉凶难卜机会和危险的边疆，充满希望而又遍布威胁的边疆。

　　互联网是新的事物，给我们带来了很多机会和很多新的挑战，尤其是在目前全球金融危机的环境下，互联网对中国经济将产生什么样的影响是每个人都所关注的，与此同时它的的确确是跟以前很不一样的东西，是我们所要面对的一些新的现象和挑战和机遇。

　　所以，传统意义上讲，中国的边疆是以长城为代表的，代表了过去中国几千年的历史上我们的边疆就是长城。但是，大家知道在过去中国的五千年历史当中，中华民族一直是全世界最发达的地方，我们的GDP一直是全球的第一。只有在过去100多年当中不是了，落后了，我们这代人现在面临了一个很重要的机遇，有可能在我们的有生之年让中国重回世界第一的经济地位。所以，跨越长城，我们可以达到世界的任何角度，这是中国人发出的第一封电子邮件，从那个时候开始互联网就开始影响中国，影响中国人，影响中国的经济。

　　今后三十年，互联网到底如何影响中国的经济？可以看到经过了三十年的发展，中国经济的实力也确实比以前要强大了很多，中国的市场也变成了任何一个跨国公司都不能不说是巨大的市场。而互联网让人之间的距离就剩下了手指与鼠标那么远。信息的大量全面、及时、动态的掌握，使得最大限度实现资源的优化配置成为可能。所以，过去三十年是粗放型的要变为投资型，在未来的时间必然要伴随着产业的优化和转型，而互联网起的作用是巨大的。

　　今年3月份国务院一次讲话中提多中国互联网产业对GDP的贡献达到了7%，未来三年的时候很有可能变成15%。在一些经济比较发达的地区，信息产业已经从新兴工业变成了第一支柱产业，比如上海。而互联网与传统产业的结合或者是互联网向传统产业的渗透，必然会成为经济的新的推动力。这一点尤其是我觉得当一方面中国成为了世界上互联网国家，从人口的角度说我们有2.5亿多万的互联网的人口，已经成为了世界上第一互联网大国了，这点在2008年实现的，这是非常具有里程碑意义的事件。

　　与此同时，大家也想到了整个金融危机正在席卷全球和对于美国，对于发达国家对于中国都在产生越来越明显的影响。大家知道中国的GDP大概是三部分组成的，一部分是出口，这点它受国外受金融危机影响应该说是非常直接的，也是非常明显的。第二部分是投资，为什么现在投资也受到了影响？是因为人们恐惧的心理，在美国发生的金融危机在世界很多的国家，大家都在降息，都在各种各样的应对银行倒闭，消费者的信心受到了影响，各种各样的因素导致了中国现在的投资除了政府宣布的救市的计划，拉动GDP保增长的投资之外，民间的资本使很多地方的投资，现在大量的放缓了，而且猜测主要的原因是因为最差的情况还没有到来，这点也受到了影响。第三是需求，现在的需求受的影响不是很明显，内需的影响不是很明显。但是，如果危机继续持续，更多的老百姓也感受到危机的话，很可能对他们的消费心理也会产生负面的影响。这就意味着未来一段时间对于很多企业来讲是不容易做的。

　　当面临困难、面临威胁的时候，我想很多的企业会想到互联网，因为网络使得工作的效率更加能提升，使得营销的手段会更加先进，很多很多的人会通过互联网找到更好的解决问题的办法，这点是2008年对于中国的经济，对于互联网来讲是非常特殊的年份。

　　互联网2亿多的人口，从目前来说70%是3岁以上的人，这就解释了为什么互联网早期都是网络游戏、聊天等应用使用非常普遍。但是如何用互联网来帮助工作，帮助大家做决策，这些方面利用得比较少。因为很多企业的决策者还没有依赖互联网，还没有那么精确地使用互联网。金融危机的到来人们恐惧心理的产生，增长的放缓，我觉得都会使对于企业的决策，他们更好或者是更有利地使用互联网，尤其是在工作中使用互联网会产生正面的作用。

　　百度是做搜索的，我今天讲的几个东西有关键词来概括，首先是金融风暴，然后是网络力量，然后是时代精神、营销革命，展望趋势。

　　金融风暴刚才已经大致地讲了一下，是席卷全球的风暴，在座的每个人都值得给予关注。我们从百度的搜索引擎当中可以看出来，它受关注程度的变化非常迅速。大致从9月中旬左右，开始有很多人这条红线是意味着搜索金融危机的人有多少。可以看到9月中旬开始突然有拉升，以后是一直在以很高的速度在成长。我们也看到了当金融危机被关注到一定阶段的时候。绿色下面有的人可能看不清楚，这些条是指的是裁员的关注度，危机发生了一段时间之后，大概1个多月之后，人们开始关注裁员是什么样子。求职是热门的检索，但是随着金融危机的深化，它的存储量也有明显的上涨的情况，这些方面对于金融风暴，对于消费者心理的影响，产生了越来越明显的变化。

　　从行业角度讲金融风暴在搜索引擎上也有所折射，可以看到这头列举了一些行业，非常明显的是银行业是关注度比较大的，所谓的雷曼兄弟的倒闭，引起了很多国人的关注。美国五大投资银行只剩下两家，现在这也不能叫投资银行了，已经变成商业银行了。还有受影响的外围产业，像房地产业、旅游业、电子商务业、酒店业，等各个行业跟以前比影响都有明显的增长。

　　前几天我坐飞机，我问机场的工作人员说现在的金融危机坐飞机的人是不是更少，他说没有变少。我很奇怪了，难道大家仍然像以前在积极消费吗？他说不是，现在的机票非常便宜了，2折的机票很多，所以，坐飞机的人很多。同时，可以看出来对旅游业的影响是非常大的。

　　金融风暴发生在太平洋的东岸，就像蝴蝶一样，到了太平洋的西岸这边使我们大家都能感觉到影响是巨大的。在这个过程当中，网络扮演了什么样的角色，这是互联网最近非常热的话题，奥巴马的当选。可能有人注意到在今年4月份的时候，百度把奥巴马作为百度4月份的首页人物，百度的LOGO都能看到。4月份有人记得奥巴马在民主党的选举，仍然是不领先的。那个时候希拉里在名词上都已经超过了他。那个时候我们已经感觉到这个总统候选人使用的营销手段方式跟其他人是不一样的，也有非常明显的差别。大家不难理解，美国的总统竞选可以说是全世界最激动人心、最受人关注的营销活动，因为它的结果非常关键，决定谁是下一个世界上最强大的国家领导人的营销活动。所以，他所使用的手段，应该是全世界最先进的营销手段。我们很惊奇甚至是惊喜地注意到奥巴马在竞选这样的营销活动当中大量地使用了互联网的手段。

　　他通过了网络广告、FACEBOOK、YOUHUBE 、视频来发布了政见，通过官方网站来聚集了他的粉丝。所有的这些都是互联网的手段，所以，基本上可以说是互联网告诉人们谁是奥巴马。除了作为一个旁观者来研究，我自己也有亲身的体会，我身边的人我有一个姐姐在美国。她当时是出于好奇在搜索引擎上搜了一些相关的东西，带到了奥巴马的网站。奥巴马的网站上有一个很简单的捐5元钱给他的竞选活动，5元钱是很少的钱，而且非常方便点了之后就捐出了5元钱。但是自从他捐了5元钱之后，会有不断的电子邮件告诉他奥巴马现在正在进行的情况，还有抽奖活动说可以参与抽奖如果奥巴马获奖的话，可以去民主党的白宫参观，这样的话吸引了大家不断地去关注奥巴马。如果奥巴马的关注率有下降的话，这些人又很着急。开始是5元钱，后来实际又增加了很多。奥巴马可以说是靠互联网的力量获得了比任何的候选人都多的票，而他的竞选完全是互联网式的草根式的，不是靠大富豪来支持他，而是靠一般的互联网。

　　这解释了为什么奥巴马非常重视互联网，甚至前一段有传言说要请Goolge的CEO去做美国国家的CTO，互联网搜索对于一个国家的重要程度由此可见。所以，互联网不仅在改变着普通人的生活，也在改变着这些领袖人的生活。今年奥运会的时候，英国的前首相来中国，聊了聊，他说他当年执政的时候，做英国首相的时候是不用互联网的。但是现在他已经离开了，我跟他约时间的话都是通过E-mail很快能约上。我今天发E-mail约明天的时间就能约到，说明他对互联网的认知也越来越重视了。

　　网络改变了生活，其中有一个很大的因素，是由于它使得信息的获取更加便捷，这也是网络一直追求的目的，让人们更加便捷地获取信息，找到可求。这完全是正向的推进，由于人们可以在网上找到想要找到的东西，使得越来越多的企业愿意把他们的企业、其它组织，把他们的信息甚至是包括个人的放在网上，如果单纯放在网上可以给搜索公司搜索到，人们就更加便捷地可以获得信息。假如说10年前想找自己的一个小学同学的话，在网上可能会找不到，现在有非常大的可能性能找到他们的信息，因为不是10年前信息技术的差别，更多的原因是因为他10年前是不上网而我们现在电脑信息完整了。

　　网络的力量也改变了人们交流的方式，尤其是突破了地域的限制，这每个人都有切身的感受，如果说SNS是以人为中心的网上的虚拟社区的话，像贴吧这样的是以人为主题的中心。所以，它完全打破了地域的限制，使人的交际圈变成了以兴趣为核心。

　　电子商务在最近几年也有比较快的发展，大家知道在网上进行交易的话，以前由于心理障碍，由于支付的不方便，使用的人并不多。但是，近几年一旦心理障碍被打破之后，大家关注到在网上比线下要方便得多，要减少很多中间环节，没有地域限制了，使得空间很大。

　　所以，网络力量正在得到彰显，而力量的聚集仍然在进行当中，虽然我们已经有2.5亿的互联网用户，但是从渗透率来讲仍然低于20%，仍然低于全球的平均水平。随着中国经济的进一步发展，网络的进步以及它的网络效应会更加的凸显。我相信未来的人对互联网的依赖程度要远高于我们现在的人。

　　时代精神又是新的词就像新边疆一样，什么是时代精神？时代精神应该说是互联网的新问题，对于人们所关注的数目、关注的主题的一个反应。大家知道，搜索引擎跟所有其它的互联网应用都有明显的区别，是以用户为中心的。其它的互联网是编辑决定把这个内容放在什么地方，而搜索引擎是用户决定他输入什么内容，然后获得内容。搜索引擎最清楚消费者、最清楚用户在想什么，而一个群体的思维方式或者是兴趣，或者是他们在想什么，对什么感兴趣就是时代精神。

　　可以看到很多的用户通过互联网、通过百度来表达他们的兴趣和需求，可以使得我们有机会看到像金融危机的时候有多少人在关注金融危机。汶川地震，最早的消息是产生于百度贴吧的，因为它发布出去比较方便，由于大家对地震感兴趣，一下子就可以看到地震及其中间的环节。一个震区的小女孩可以通过贴吧说直升机降落在什么地方，可以把运输的物资在什么地方去取。

　　2008年发生的两件大事，一件是奥运会，一件是地震。红色的是地震相关的检索流量，绿色的是奥运的相关的检索流量。可以看到，实际上地震由于是突发事件，刚刚发生的时候关注度是远大于奥运期间的。奥运持久从比较早的时候就有关注，到开幕式是高峰，然后又慢慢地降下来。可以看到，当出现大的事情的时候，出问题了可以明确地告诉我们网民在想什么，或者是消费者在想什么。

　　另外一个热点是物价，今年早期的时候CPI上涨非常厉害，居高不下，很多人都关心这个问题。当CPI出现频繁的时候关注度降下来了，金融危机爆发的时候大家又在关注，因为这个可能会发生变化，所以关注度又上去了。

　　所以，互联网的改变生活，任何热点都能集中反映到搜索引擎上，也就是说搜索引擎在彰显时代精神。

　　下一个话题是营销革命，这跟搜索引擎有关系。中国已经成为了第一大互联网国，已经超过了美国。这样的话，重要占全球网民的17点多，美国只占15%。

　　搜索成为消费链条的关键一环，是因为它有优秀的商业模式。第一代的搜索引擎公司是早期就倒闭了，像早期的搜索引擎公司都倒闭了，1998年开始出现了竞价排名自此活下来的搜索引擎现在都很赚钱。按照现在讲的日本电通是一个大的广告公司，日本非常大的广告公司，他们有一个理论他们说有很多环节，第一个是注意，他们叫做Attenlion，怎么样引起别人注意。第二个是Interest，产生了兴趣。在一个路牌里面把你想说的所有的东西都说清楚。互联网的出现解决了这样的问题，因为互联网对于海量的信息，甚至是发生了什么都十分了解。当用户产生兴趣的时候上网去搜索，然后他可以在网上可以看到所有他想看到的包括产品的信息。然后是行动，买完了产品有了行动的体验之后又去分享，分享又是通过互联网的。搜索是贯穿在整个环节的，如果没有搜索的话，任何一个环节没有办法完成。

　　所以，搜索引擎是用户主动地在表达他们的兴趣、意愿和需求，从而创造了非常高的商业价值。一个月上百亿次的需求，对搜索引擎公司是带来了很好过程的变现，这样的收益是非常大的。

　　搜索营销带来的革命体现在什么地方？我觉得不夸张地说IT时代可以分成两个，一是前搜索引擎时代，一个是搜索引擎时代。为什么这么讲，在前搜索引擎时代，IT技术解决的问题，是企业内部的问题，一个CRM的系统也好，这些IT的基础都是使得你企业运行更加有效，马上可以调出来某个人是什么样的，马上可以调出来我公司的收购是多少，IT在搜索引擎商业模式的表现。

　　搜索引擎IT商业模式诞生之后，有两个对外的部门，一个是市场部门，一个是销售部门，这两个部门如何信息化。IT技术如何来帮助企业获得新客户，这样的问题，在搜索引擎之前是没有解决掉的，而搜索引擎由于用户成功地表达了自己的需求，我们很好地把产品和需求进行匹配。

　　传统的广告我们叫做刚才讲的注意，你把他的需求产生出来，本身没有需求产生了需求。搜索引擎的广告做的是满足需求的过程，当需要已经有的时候，你要很好地满足这种需求，所以他是开辟了一个全新的领域和空间。

　　我们也看到了一个现象，越来越多的品牌广告把消费者引导到搜索引擎上，最早并不是出现在中国而是出现在日本、韩国。如果大家到日本去的话，如果打开电视去看，我也看不懂日本，但是我看它的广告，里面至少有1/3的广告你可以去搜索这个词。因为只有你告诉用户、消费者你要搜索什么词，它才能找到更多有关产品的信息。比如说IBM创新行动，别人来搜索这个东西，第一条是官方的网站来讲这个东西的。

　　这也是一个把游戏广告引导到互联网上的例子，通过电影让大家去搜索。像汽车也是，它在现有的广告里面会引导消费者到搜索引擎上去进行寻找，找到他们想要找到的更多的信息。

　　未来的趋势，其实我刚才多多少少已经讲了，这种趋势越来越量化，以前是人事部门、财务部门要做到量化，而未来市场部门、销售部门也要做到量化，每个潜在客户是怎么来的都需要知道。

　　在互联网广告市场，搜索和展示类广告也正在融合。刚才人们把线下几个用户的兴趣，累计出来之后会转到线上通过搜索或者是更多的相关内容。

　　我想这是简单的有关互联网对于中国经济，对于尤其是企业发展的作用的介绍。总结起来由于中国已经变成世界上第一大互联网的国家，由于金融危机给我们的企业带来了越来越多的挑战，使得中国的企业被迫从比较粗放型的经营到更加细化的运营向产业链的高端去转移，这当中互联网所起的推动作用会越来越明显。

　　今天我的演讲就这么多，谢谢大家。

　　Baidu CEO Robin Li speech

　　Abstract: China held in Beijing IT on two meetings, Baidu company president holds presiding apparitor Robin Li made a topic of" Internet: calibration of China should new frontier" speech, the speech of all content:

　　Moderator: morning finally a keynote speaker is Baidu chairman and CEO of Robin Li, he will share with us" the Internet: calibration of China should be the new frontier", please.

　　Robin Li: thanks for the host, my topic today is" the Internet: the new frontier of China should calibration".

　　The new frontier of the word is in place, the new frontier of the word is from 1960, the United States President-elect Kennedy, was accepted to candidate topic speeches, published serious commentary. We stand in the new frontier of the edge, this is the 60 time the border, with unpredictable and dangerous frontier, full of hope and throughout the threat to the frontier.

　　The Internet is a new thing, has brought us a lot of opportunity and a lot of new challenges, especially in the current global financial crisis environment, the Internet on the Chinese economy will produce what kind of effect is everyone's concern, at the same time it is indeed very different as before things, is what we to face some new phenomena and the challenges and opportunities.

　　Therefore, the traditional sense, the Chinese border is taking the Great Wall as representative, on behalf of the past thousand years in Chinese history on our frontier is the the Great Wall. However, we know that in the past 5000 years of Chinese history, the Chinese nation is the world's most advanced place, our GDP has been the world's first. Only in the past 100 years is not, backward, we this generation person is now faced with an important opportunity, can have in our the rest of one's life to return to the world of the economic status of china. Therefore, across the Great Wall, we can reach the world of any angle, this is the Chinese the first email, and from that moment the Internet began to influence China, influence of Chinese, China's economy.

　　In the next thirty years, the Internet how to affect Chinese economy? Can see that after thirty years of development, China's economic strength is also much bigger than before, Chinese market has become any multinational corporation is not a huge market. While the Internet makes the distance between the left finger and mouse so far. A large number of information comprehensive, timely, dynamic control, making the maximum to achieve the optimal allocation of resources to be possible. So, over the past thirty years is extensive model into investment, in the future time must be accompanied by the industrial optimization and transformation, and the role of the Internet is huge.

　　This year 3 month the State Council a speech Titus Chinese Internet industry contribution to GDP reached 7%, the next three years it is likely to become the 15%. In some economically developed areas, the information industry has become the first from the emerging industry pillar industry, such as Shanghai. While the Internet is combined with traditional industries or the Internet osmosis to traditional industry, will become the new driving force of economic. This is especially I think when China became the world's largest Internet country, from a population perspective that we have 2.5 Yiduowan Internet population, has become the world's first Internet power, which realized in 2008, this is the event of milepost meaning.

　　At the same time, we also think of the financial crisis is sweeping the world and for the United States, for developed countries to China are produced increasingly obvious effect. We know that China 's GDP probably is composed of three parts, one part is exported, so it from foreign countries affected by the financial crisis should be said to be very direct, are also very clear. The second part is the investment, why now investment also affected? Because people fear, in the United States of America financial crisis occurred in the world of many countries, all in the cut, in various coping bank failures, consumer confidence was affected by various factors, led to the Chinese present investment besides the government announced a rescue plan, pull move GDP growth investment besides, the folk capital to many local investment, is now a large number of slowing, but speculation is the main reason for the worse yet to come, this also affected. Third is the demand, now demand affected is not obviously, domestic demand is not affected obviously. However, if the crisis continue, more people feel the crisis, is likely to have their consumption psychology will also have a negative impact on. This means that the next period of time for many businesses is not easy to do.

　　When facing difficulties, faced the threat of a time, I think a lot of companies think of the Internet, because the network makes the work efficiency more can promote, make the sale means will be more advanced, many people through the Internet to find better solution to the problem, that is 2008 to China's economy, the Internet is very special year.

　　Internet 2 hundred million population, from the current 70% people over the age of 3, this explains why the early days of the Internet is a network game, chat and other applications are very common. But how to use the Internet to help in the work, help you make decisions, these aspects of the use of less. Because a lot of the policymaker of the enterprise is not dependent on the Internet, but also not so accurately using the internet. The financial crisis people fear, growth slowed down, I think it will make for the enterprise decision-making, they are better or more favorable to the use of the Internet, especially in the work of the use of the Internet will have a positive effect.

　　Baidu is a search, I say a few of the things there are key words will generalize, first the financial storm, then the power of the network, and then is the spirit of the era, marketing revolution, future trend.

　　Financial storm has been generally speaking it, is the storm sweeping across the world, everyone deserves attention. We from the Baidu search engine can be seen, it is paid attention to the degree change very quickly. Roughly from the middle of September, began to have a lot of people of the red line is the mean of the number of people searching for financial crisis. Can see start mid September suddenly rises, after is has been at a very high rate growth. We have also seen when the financial crisis that is focused on certain level when. Green below some people may see clearly, the article refers to the layoffs attention, crisis occurred after a period of time, probably more than 1 months later, people start to pay attention to what is redundancy. Job hunting is popular search, but as the financial crisis deepens, its storage volume is to clear up the situation, these aspects regarding the financial storm, for the influence of consumer psychology, had a more obvious change.

　　From the industry perspective financial storm in the search engine also has a refractive index, can see the head lists a number of industries, notably banking is attention is relatively large, called the collapse of Lehman Brothers, attracted many people's attention. The United States of America 's five largest investment bank, only two, now this is not the investment bank, has become a commercial bank. Also affected peripheral industries, such as real estate, tourism, e-commerce industry, the hotel industry, and other industries with earlier than the effects were increased.

　　A few days ago I flew, I asked the airport staff said the current financial crisis, flying person is it right? Less, he said there was no less. I was wondering, do you still like before in the positive consumption? He said not, now the ticket is very cheap, 80 percent off tickets, so many people, by plane. At the same time, we can see the impact on the tourism industry is very large.

　　Financial storm in the Pacific coast, like a butterfly, to the west of the Pacific Ocean. So that we can feel the influence is tremendous. In this process, the network has played what role, this is the Internet recent very hot topic, the election of Obama. May have noticed in the year 4 when the month, baidu put Obama as Baidu 4 months home character, Baidu LOGO can see. 4 month have remembered Obama in the democratic election, is still not leading. At that time Hilary on nouns have been more than him. At that time we have felt the presidential candidates using marketing tools and other people are different, there are obvious differences. It is not difficult to understand, the United States presidential campaign can be said to be the world 's most exciting, the most important marketing activities, because it results in a very critical, to decide who is one of the world's most powerful leaders of national marketing activities. So, what he means is used, should be the world's most advanced marketing tools. We are very surprised even surprised to notice Obama in the campaign that marketing activities which uses a lot of Internet means.

　　He got through the network advertisement, FACEBOOK, YOUHUBE, video releases political, through the official website to gather his fans. All of these are the means of the Internet, so, basically can be said to be the Internet to tell people who is Obama. In addition to being a bystander to study, I have my own personal experience, people around me I have a sister in the United States of america. She was out of curiosity in the search engine to search some related things, to Obama's website. Obama 's website has a very simple donated 5 dollars to his campaign, 5 yuan is a little money, but also very convenient point and then donated 5 yuan. But since he donated 5 yuan, are constantly tells him Obama is now out of the situation, and draw that can participate in a lucky draw if Obama winning it, can go to the party tour of the White House, it has attracted everybody to continue to pay attention to Obama. If Obama's interest rate is reduced, these people are very worried. Start is 5 yuan, the actual increase a lot. Obama can be said to rely on the power of the Internet to obtain more than any candidate with more votes, and his campaign entirely Internet type root type, not by the rich to support him, but by the general internet.

　　This explains why Obama attached great importance to the Internet, or even a rumor to ask Goolge CEO to do the United States National CTO, the Internet search for a national important degree in. Therefore, the Internet has not only changed the lives of ordinary people, also changing the leader lives. This year's Olympics, Britain's former prime minister to China, to talk, he said he was in office when the British Prime Minister, do it without internet. But now he has left, I told him about the time it is through E-mail soon covenant. I made an appointment for tomorrow will be able E-mail about, he on the perception of the Internet more and more seriously.

　　The network changed the life, which has a lot of factors, because it makes the information more convenient, which is the network has been the pursuit of purpose, make people more convenient access to information, can be found for. This is a positive advance, because people can be found on the Internet to find things, more and more enterprises are willing to put their enterprises, other organizations, their information or even including individuals on the Internet, if only on the Internet can give the search company search, people more easily get information. If 10 years ago to find themselves in a primary school student, in the online may not find, now has very big potential performance find information on them, because they are not 10 years ago the difference of information technology, more and more because he 10 years ago is not to get on the Internet and we are now computer information integrity the.

　　The power of the network has changed the way people communicate, especially breaking the geographical constraints, which each have a personal feeling, if SNS is with factitious center online virtual communities, such as post bar is a human subject center. Therefore, it is completely broke the geographical restrictions, the circle became with interest as the core.

　　Electronic commerce in recent years also has faster development, we know that in online transaction, previously due to a mental disorder, because the payment is not convenient to use, not many people. However, in recent years, once the psychological barrier is broken, we pay close attention to the online than offline will be much more convenient, to reduce the number of intermediate links, no geographical restrictions, the space is very large.

　　Therefore, the network force is being demonstrated, while the strength of the aggregation is still in progress, although we have 250000000 Internet users, but from the permeability is still below 20%, still below the global average. With the further development of China's economy, the progress of network and its network effect will be more obvious. I believe that the future of the people on the Internet dependence is much higher than we are now.

　　The spirit of the times is the new word as the new frontier, what is the spirit of the times? The spirit of the times should say is the Internet's new problems, for the concerns of the people, number of topics of a reaction. As we all know, the search engine with all other Internet applications have obvious difference, is user centric. Other Internet is the editor decided to put the content in any place, and search engine is the user decides he input what, then get the contents. Search engines are most clearly the consumer, the most clear to the user what to think, but a group of way of thinking or interest, or what they're thinking, interested in is the spirit of the times.

　　We can see that many of the users through the Internet, through the Baidu to express their interests and needs, can make us have a chance to see as the financial crisis when the number of people pay close attention to the financial crisis. Wenchuan earthquake, the earliest news is produced in the Baidu Post Bar, because it out is more convenient, because all of the seismological interest, one can see the earthquake and its intermediate link. A quake girl can post bar said helicopter landing in what place, can transport material where to get.

　　In 2008 two events, one is Olympic Games, one is the earthquake. Red is the earthquake related search traffic, green Olympic related search traffic. As you can see, in fact the earthquake due to emergencies, just happened when attention is far greater than during the Olympic games. The Olympic Games lasting from early when there is attention, to the opening ceremony is the peak, then slowly down. As you can see, when a big thing, the problem can clearly tell us Internet users think, or think what consumers.

　　Another focus is the price, early this year, when the CPI rises very powerful, high, many people are concerned about the problem. When CPI occur frequently when attention is down, the outbreak of the financial crisis when everyone in the attention, because this may change, so the attention degree.

　　Therefore, the Internet to change the life, any hot spots can be reflected to a search engine, that is to say the search engine in light of the spirit of the times.

　　The next issue is the revolution of marketing, the search engine has a relationship with. China has become the first big internet country, had exceeded the United States of america. In this way, an important share of global netizen 17, the United States accounted for only