新浪前CEO王志东演讲稿参考

　　新浪前CEO王志东演讲稿参考

　　文章摘要：著名企业家、新浪前任CEO王志东在亚洲资本论坛首届中国东北论坛上做出了精彩的讲话，此次论文的主题是“中国的选择：缔造新东北”。以下便是王志东讲话内容：

　　王志东：

　　大家商上午好，非常感谢亚洲资本论坛到这个很漂亮的地方，而且还请我们吃鱼，请我们喝酒，如果没有今天这个会，我真以为是来度假的。其实我们今天的主题是缔造新东北，我仔细算了一下，在这两个月，六月、七月我真的是和东北结缘。我从六月初开始，到七月底我连续有六次左右的机会要在东北，大连、长春、牡丹江、沈阳、大庆。为什么这么密集的集中在东北呢？我想这个也不是刻意的，就是反正有这么多事全聚集在一起了。我想这一点也可以说明的确东三省的振兴，东北老工业基地的振兴的确是起作用的。

　　我是做IT的，软件和网络，我不像其面几位企业家都是有大手笔，一上来可以投资几个亿，解决几万人的就业问题。IT产业，你说通过IT产业去引资是很有限的，让它解决就业也是很有些的，让他增长税收更有限。为什么呢？因为中国18号的文件，这个税很少。所以我想在缔造新东北的时候，我IT企业怎么能够作出贡献。我就想谈谈这个问题。

　　其实IT产业在振兴东北这个话题的时候，其实我们很明确，就是以信息化带动工业化，那么信息化如何带动工业化呢，我也参加了很多不同的论坛，也有人提到很多的问题。我觉得很重要的一个问题就是一定要正确认识信息化，在很多地方他们对信息化认识很极端，我刚才说了信息化解决不了就业也解决不了税收，我们没有那么先进的。美国是信息时代，是新经济，我们好象还是在初级阶段。

　　第二个层面的认识是什么呢，就是信息化带动工业化我们就要搞信息化，就是到处建网，把硬件卖来了，然后其实用不少。这个是很错误的。我们要明确一点，所有的信息，信息技术只是一个技术，解决不了战略层面的问题，解决不了企业的管理，解决不了政府的服务意识、服务能力的问题。所有这些问题其实需要更高层次的规划。你说我们要实施信息化，对企业来讲，通过信息化提高自己的管理水平的时候，首先要知道你需要什么样的管理，我需要准备进行怎么样的管理创新。同样对一个政府来讲要实施电子政务，希望通过电子政务提高服务能力的时候，首先要摆正自己的位置，什么是我该干的，什么是我不需要干的，我和企业之间是什么关系。就像刚才兰总将的，是招商引资局还是投资服务局，这些都是问题。

　　同样我们现在在谈振兴东北，其实振兴东北和过去搞特区、沿海的开放，或者说西部大开发，从政策的体系来看有很多区别。过去这个每一个区域，都是这个点先搞起来，先搞试点，而现在振兴东北，其实现在是全国范围整体的区域规划的工作。我估计一下，振兴东北是整个区域规划，不是一块一块的搞。我也听到消息说在全国划分八大区域，让每个区域都要平均发展的时候。那么东北振兴是不是要深圳的模式、用海南的模式，还是用西部的模式，哪个模式都不行，我一定要特别适合东北特色的，而且东北这个模式也应该和全国其他七个大区的模式要相呼应，最后八个大的区域形成全国的经济。我觉得这个战略规划是很好的。在这个背景下，信息化最重要的就是能够把你的想象变成实施，把你的规划变成可执行的模式。比如说你想实行什么样的管理创新，想实行什么样的战略布局、区域规划的时候，你可能会选择信息化，如果没有信息化，你可能你的管理就会是失控。你说的区域划分，根本不能够实现，没有经济效益。这个就是我们做的事情，我们做得可能是最先的技术趋势，我们了解世界上有哪些技术是可以实现的，我们把这些技术整合，往哪个方面整合，就是往你这个区域方向整合，最后变成一个可管理的工具，有了这个管理工具你的管理就可以实现。这一点可能有点虚，有点宽，我举几个例子出来。一个例子是这几年谈到很多，在新经济时代的时候所谓叫全球经济一体化的问题，全球经济一体化和我刚才说的全国八大区域平衡发展其实很类似，可能也和东北三省发展一盘棋也很类似。在全球经济一体化的时候，他们提到了一个由于网络的发展，由于全球经济体系趋于一致，政治和经济服务概念的相同，他们认为每个国家在全球范围之内，全球就是地球村，在这个村里面，每个人，每个国家或者地区，它到有扮演一个自己特定的角色，而不需要从头到尾小而全的大而全的包括全部。要发挥自己的优势，通过国与国之间或者地区和地区之间的合作，构成一个完整的经济。更具体的讲，我有一个非常典型的例子，比如说全球经济一体化，比如说在福州设计服装的，他说按照这个观念，也许你要卖一个服装，你可能服装的设计师要请最好的，那么法国设计师最好，我设计的阶段是由法国人设计的，做出来之后，生产制造是谁？中国人，制造拿到中国来。那么好怎么投资、市场策划运作谁做得最好呢？美国人做得最好。就是说一个服装的设计、生产、销售，过去可能在一个企业里面或者在一个地区里面去做，现在可能改成由欧洲、中国和美国联合起来做。这个很好把各地的优势发展起来，但是你想想，如果没有信息技术，没有网络技术的支持的话，这个能做好吗。你想在我们做管理的时候，我们都有基本的原则，管理越集中，越好管理，就是大家集中在一起这个效率是最高的。刚才说了如果法国、中国、美国形成的这个模式，我要做设计把这些人集中在一起吗？很难。因为法国的设计师同时可能做很多的工作，他不可能分身到各个地方。如果说这些人都是在各自的公司、自己的国家里面，你要开会怎么办？你作为的资料传递、信息的传递怎么办？你在整个这个生产项目中，肯定会涉及到跨地区的、跨区域的环境，从这个环境上面看，其实全球经济一体化很重要的一个概念就是协同制造，协同制造需要相应的信息技术。那么这些信息技术就是网络提供。

　　结合我们IT的行业，比如说前一阵子提出了一个敏捷制造概念，就是美国和日本，就是美国人说日本的产品为什么可以打到美国，于是他们做了一个敏捷制造的概念，敏捷制造最重要的是什么就是速度。日本人用的方式是什么方式呢？是整个一个产业一起来，每个人做自己特色的东西，通过互相的授权，互相的合作，就可以能够在了解市场需求的时候，能够迅速组织产品，然后迅速的推向市场。这样的敏捷制造，其实就和后来管理上提升的延伸型企业的概念是联合起来的。这个模式必然需要信息技术和网络技术的支持。最近我们也提到很多，比如像实时企业、实时计算，或者说是零库存的制造。所谓的实时企业、实时管理，就是要企业的资源及时的知道。所以我们可以看到我举的这些例子，一方面可能是给我们自己做的广告，因为我们研究的就是这个问题，就是对我们研究的问题我们自身是发言权的。同时我想通过这个介绍，给大家一个歧视，比如说整个缔造新东北的时候，很重要的一点是要整体的规划，从这个战略规划和管理创新等等方面要有基于自己的新的思想，有自己研究的结果，在这样一个基础上，再更加密切的和IT产业合作。而IT产业在这个基础上能够为缔造新东北去助力，谢谢大家。

　　英文对照：

　　Sina CEO Wang Zhidong speech reference

　　Abstract: a famous entrepreneur, Sina predecessor CEO Wang Zhidong in the Asian Capital Forum Forum on Northeast China made a wonderful speech, the theme is" China's choice: to create the new northeast". The following is the content of the speech of Wang Zhidong:

　　Wang Zhidong:

　　We are good morning, thank you very much for the Asian Capital Forum to this beautiful place, but also invited us to eat fish, please we drink, if not today this will, I think is on holiday. In fact, our topic today is to create a new northeast, I carefully calculated, in the two month, June, July I'm really is and just northeast. I from the beginning of six, to seven by the end of six or so I have a chance to be in the northeast, Dalian, Changchun, Mudanjiang, Shenyang, Daqing. Why so densely concentrated in the Northeast? I think this is not a deliberate, is there so much all together. I think this point can also be illustrated is northeast to revitalize, the revitalization of northeast old industrial base is indeed play a role.

　　I do IT, software and network, I like the face of a few entrepreneurs are large, one can invest several million, solve the obtain employment problem of tens of thousands of people. IT industry, you said that through the IT industry to foreign investment is very limited, so it solves obtain employment is some, let him increase taxation limited. Why? Because China No. 18 document, the small tax. So I want to create a new northeast when, I IT enterprise how to contribute. I want to talk about this problem.

　　In fact, the IT industry in the revitalization of Northeast China this topic, we are very clear, is to drive industrialization with informatization, informatization drives industrialization so how, I also took part in many different forums, also mentioned a lot of problems. I think it is very important one problem that must have a correct understanding of information, in many places them on the understanding of informatization is very extreme, I just said that the information can not solve the employment can not solve the tax, we are not so advanced. The United States is the information age, the new economy, we may still in primary stage.

　　Second dimensions of understanding what is informatization drives industrialization, we must do informatization, network hardware is everywhere, to sell to, and in fact many. This is very wrong. We must be clear, all the information, information technology is a technology, can not solve the strategic issue, solve enterprise management, solve the governmental service consciousness, service capacity problems. All of these problems actually require a higher level of planning. You said we were going to implement informatization, will tell to the enterprise, through information technology to improve their management level, first you should know what you need, I need to prepare for how management innovation. Similarly for a government to implement of e-government, e-government hope through improving the service ability when, first of all to straighten out his own position, what I should do, what is I don't need to do, what is the relationship between me and the enterprise. Just like the blue will always, it is capital attraction office or bureau of investment services, these are the questions.

　　So we're talking about the revitalization of Northeast China, the revitalization of Northeast China and the past actually do a special zone, coastal open, or western big development, from a policy point of system have a lot of difference. The past every region, is the point to get up, first pilot, and now the revitalization of Northeast China, in fact, is now nationwide overall regional planning work. I estimate, revitalizing northeast is the regional planning, not a piece of it. I heard the news that the country is divided in eight regions, each region should mean developmental time. Is it right? Then northeast to revitalize Shenzhen mode, Hainan mode, or use the Western model, which models are not, I must be particularly suitable for the characteristics of the northeast, and northeast of this model should also and the rest of the seven division mode to echoes, the last eight major regions to form the national economy. I think this is a good strategic planning. In this context, information is the most important to your imagination into implementation, put your plan into execution mode. For example you want to execute what kind of management innovation, want to execute what kind of strategy layout, regional planning, you may choose to information, if does not have the information, you may have your management will be out of control. You said the region division, could not achieve, no economic benefit. This is what we do, we do it may be the first technology trends, we understand the world which technique can be achieved, we integrate these technologies, to which the integration is to you, this region to the direction of integration, finally become a management tool, with this tool you management can be achieved. This point may be false, there is wide, I give a few examples. An example is the last few years talking a lot, in the new economic era, when the so-called called global economic integration, the global economic integration and I just said the eight regional balanced development is very similar, and may also be northeast 3 provinces development of a dish of chess is also very similar to. Global economic integration in the time, they were referred to as a result of the development of the network, as a result of the global economic system tends to be consistent, political and economical service concept of the same, they believe that each country in the global scope, the world is a global village, in the village, every man, every country or region, it is to play his specific role from a to Z, without the need for small and large and comprehensive including all. To play their own advantages, through between country and country or region and cooperation between regions, constitute a complete economic. More specifically, I have a very typical example, such as the global economic integration, for example in Fuzhou the design of clothing, he said that according to this idea, you might want to sell a clothing, you may be asked for the best costume designer, then the French designer best, I design phase is controlled by the French design, make, manufacturing is who? Chinese manufacturing, to get to china. So how to investment, marketing operations who do best? Americans do best. Is a clothing design, production, sales, the last may be in an enterprise or in a region inside to do, now may change from Europe, China and the United States of America combine to do. This is very good around the advantages to develop, but you know, if there is no information technology, network technology support, this can do. You think we do in the management of time, we have the basic principle, management and more concentrated, better management, is everybody together the efficiency is the highest. Said that if France, China, the United States of America form of this model, I want to do a design bring these people together? Is it tricky? Because the French designer may also do a lot of work, he could not be everywhere. If these people are in their respective companies, their country, you have a meeting? You as the transmission of information, information transfer and how to do? You throughout the production of the project, will certainly to cross a region, cross area environment, in this environment above, in fact the global economic integration is a very important concept is that of collaborative manufacturing, collaborative manufacturing needs corresponding information technology. The information technology is network to provide.

　　Combined with our IT industry, for example a while ago proposed a concept of agile manufacturing is the United States and Japan, that is, Americans say Japan product why can call to the United States, so they made a concept of agile manufacturing, agile manufacturing is the most important and what 's speed. Japanese way what is the way? Is an entire industry, each person to do everything on your own, through mutual authorization, to cooperate with each other, can understand the market demand, can quickly organize product, and then rapidly to the market. The agile manufacturing, and later in the extended enterprise management promotion is the concept of the united. This model will inevitably need to information technology and network technology support. Recently we have mentioned many, such as real time enterprise, real-time computing, or " zero inventory production. The so-called real time enterprise, real-time management, is to the resource of the enterprise know in time. So we can see these examples, one is likely to give our own advertising, because we study is the question, is our research questions we are right to speak. At the same time, I think through this introduction, give everybody a discrimination, for instance the entire northeast to create the new time, it is very important to the overall planning, from the strategic planning and management innovation and so on should be based on their own ideas, have their own research results, on such a basis, more closely and IT industry cooperation. While the IT industry on this basis to create new northeast to help, thank you.

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